CCTV has a lot to offer businesses in many sectors, but perhaps in no consumer-facing industry is it more valued than in retail. And while deterring shoplifters is one reason to install CCTV and employ video management tools, that isn’t the only reason CCTV is so important to retail. In this blog, we take a look at some of the reasons why surveillance systems offer so many advantages to retailers.
After hours support
While high street retailers may only be open from the morning to the early evening, that doesn’t mean that they don’t need to protect their premises 24/7. And with the mobile access provided by many video management systems, site managers can keep up-to-date with what is going on in and around their premises on their smartphone.
CCTV can now offer so much more than simply pictures, thanks to the video surveillance technology which has come to the fore in recent years. You even have the potential of checking buying behaviour and customer traffic, as well as how long customers stay in certain parts of a store or look at certain products.
Pass on cost savings
If you are reducing theft through the presence of CCTV, you are, essentially, keeping your losses down. For this reason, retailers are able to divert more funds into other parts of the business, such as marketing and store improvements.
Naturally, employee safety is high up on the priority lists of businesses in the retail sector, the presence of CCTV can prove to be a great deterrent to those who might be thinking of committing crimes, including physical violence. Employees can take peace of mind from knowing that everything that happens inside the store is filmed and recorded.
If you are a retail site or security manager, you want to know when something which could compromise your premises is happening. So the instant notifications which can be provided by today’s CCTV systems to a smartphone can be priceless. The device holder can then look at the video and see exactly what is happening.
Those are some reasons why CCTV is a retail essential!